Pierce Biotechnology

R S + K worked with Pierce Biotechnology to develop a truly long-term brand, constantly building equity and consistency for over a decade. The brand grew and solidified. When Thermo Fisher Scientific acquired Pierce, new standards were implemented and the strength of Pierce's products and technologies continues to be innovatively communicated under the new brand look, building consistency with a multi-billion dollar worldwide brand.

Our directive..."Create a new look for a new future". We worked together for over 13 years to transform an established chemical company into a biotechnology powerhouse.