Bruker AXS Product Re-Launch
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Bruker AXS wanted to create a boost in visibility and lead generation for their leading WDXRF instrument with a campaign that focused on the large number of reasons the S-8 Tiger provides superior performance in a variety of industrial settings.
We recommended the use of multiple fractional-page ads in important print publications, with parallel designs and messaging in targeted digital advertising. Colorful designs, which incorporated dominant numerals for each attribute, stood out within key industry-focused publication.