Hillstrom PR Animated Christmas Fundraising Effort
Dairy farmers unite for the hungry
We were engaged to create an animated Christmas story to help raise donations for UDIM, United Dairy Industry of Michigan.
Teaming with Hillstrom PR as part of the engagement campaign they created, the farmer’s story came to life and created outstanding visibility via the website and Facebook, reaching more than 244,000 people on social, and garnering over 5,000 engagements. As part of the national MilkLife.com campaign, the Michigan campaign has raised 944,386 servings of milk donations for 1,559,000 individuals in need.