Door County Distillery Branding
Spirited packaging sells more
With award winning spirits, this label needed an award-winning look in order to gain the market share and shelf presence the 3 DCD spirits—gin, vodka and cherry vodka—deserved. We redesigned the bottle with amazing illustrations and graphics that included the Door County unique lighthouse and stories of the animal creatures of the gorgeous area waterfronts. We then sourced and printed the bottles in an unusual see-through silkscreen technique that has garnered significant sales and desired top shelf perception. We also developed outer boxes, advertising, sales contests, billboards and website communications.