Thermo Fisher Scientific Cold Storage Product Launch

A better environment, inside and out

The Cold Storage division of Thermo Fisher Scientific Lab Products engaged RS+K to develop messaging and graphics to support the launch of their new TSX Series of energy-efficient ultra low-temp freezers, lab freezers and refrigerators that incorporate innovative technology, and green coolants and manufacturing processes. We helped our client achieve a successful global launch by integrating a consistent “better environment” message across product literature, trade show graphics and both print and digital promotional efforts.

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