Vectastain hero image

Vector Labs Vectastain® Campaign

Vector Labs product awareness campaign

To gain awareness and create interest for an enhanced product line, Vector Labs engaged us to create a campaign to extend their image of quality and reliability into the lab space with advertising and updated reference tools.

Vectastain poster

Product selection poster

The beautiful cell imagery obtained from VectaStain kits became the path to discovery, enveloping the walking stones in the imagery. Helpful reference charts helped scientists select the best product for their application, illustrating double labeling comparison and substrate compatibilities.

Promotional email, page and banners

A series of animated emails and banner ads created awareness for the new line of ABC kits.

Vectastain landing page


Vectastain banner ad

Vectastain banner ad

Product packaging

In order to unify the brand’s product image in customers’ labs, we redesigned the packaging of various lines with striking cell imagery and a unique “V” die cut closure to reinforce the company logo.

Vectastain packaging

Production selection tool

A reference wheel was concepted to help scientists determine which substrates could be used 1st or second by color in double labeling applications.

Vectastain wheel