Product selection poster
The beautiful cell imagery obtained from VectaStain kits became the path to discovery, enveloping the walking stones in the imagery. Helpful reference charts helped scientists select the best product for their application, illustrating double labeling comparison and substrate compatibilities.
Promotional email, page and banners
A series of animated emails and banner ads created awareness for the new line of ABC kits.
In order to unify the brand’s product image in customers’ labs, we redesigned the packaging of various lines with striking cell imagery and a unique “V” die cut closure to reinforce the company logo.
Production selection tool
A reference wheel was concepted to help scientists determine which substrates could be used 1st or second by color in double labeling applications.